"
You have brought maturity and insight to the tasks of coaching and developing our senior leaders and working with our board of directors to prepare for succession. You listen carefully, and are a quick learner and have an engaging style. I am indebted to you for the way you have helped me be a better coach, and deeply grateful for your leadership with our board of directors.”

David Lawrence
Former CEO & Chairman
Kaiser Permanente


"
I know I join the ranks of many Bank of America executives who benefited from your coaching, which was consistently forthright and sensitive to the business environment as well as the individual.”

Kathleen J. Burke
Vice Chairman
Bank of America


"
You were an excellent ‘sounding board’ and very often provided me with solid advice, personal (and relevant) insights of your own, and tough, thought provoking ‘rhetorical’ questions that kept me pondering throughout the week.”

Robert J. Falkenberg
Senior Vice President
Wells Fargo Business Direct


"
They incorporate unusual insight into the human side of managing performance, and the various professional challenges facing executives in a corporate environment. I highly recommend WBW & Associates.”

Barbara Lay
Director, Educational Services
Motorola

Pragmatic Coaching: Executive Coaching for Results

Pragmatic Coaching is a comprehensive strategic and developmental approach to executive coaching that is centered on a trusting partnership between the client and the coach.

Pragmatic Coaching helps leaders address their challenging issues and achieve objectives in alignment with the organization’s key business goals. It supports ongoing culture change leadership. Closely linked to the objectives and metrics leaders need to achieve, Pragmatic Coaching is a unique kind of executive coaching that enhances both individual and organizational effectiveness.

What is Pragmatic Coaching?

The term “Pragmatic Coaching” stems from our emphasis on practical considerations and consequences, as well as our focus on causes, antecedent conditions, positive change, and results.

This coaching approach is highly flexible and based on each client’s particular needs. It begins with these questions: What do you want to achieve? How will we work together to help you reach those goals?

Our coaching partnership with each individual also takes into account the overall needs of the business, and the organization’s unique history and culture, structure, strategy, and challenges. Our clients are better served by this in-depth understanding of their organization, and our proven ability to understand and address multiple, interrelated business factors.

What Does Pragmatic Coaching Address?

We serve as private thought partners to the senior executives of the organization to help them build the organization, make major decisions, implement key business initiatives, and address their unique needs for change.

We work pragmatically with clients on a wide range of individual and organizational issues. These may include learning how to be more confident and effective in challenging situations; or how best to execute a particular course of action, such as improving collaboration or managing a complex process. Other coaching requests might include making team meetings more effective, dealing with a personnel issue, improving relationships with peers, getting feedback about behavior, taking on a new role, addressing corporate governance, planning an offsite, planning a career transition, or discussing a personal dilemma. See back for more ways Pragmatic Coaching can help.

How Do We Work?

WBW & Associates can track and report the outcomes of each Pragmatic Coaching engagement, when appropriate, to ensure that organizations receive positive return on investment. Every Pragmatic Coaching strategy benefits from insights and expertise developed from our work as senior level thought partners with leading organizations over the past 20 years. Always tailoring our work to the unique situation of the individual being coached, we work either on a short-term or long-term basis according to need.

Is Pragmatic Coaching right for your organization? Here are some ways it has helped our clients:

Improving Individual EffectivenessImproving Organizational Effectiveness
Providing best practice management adviceIncreasing overall organizational performance
Establishing effective working relationshipsDesigning and/or realigning organizational structure
Influencing othersProviding for sound governance
Dealing with difficult individuals and dynamicsAssessing, selecting and developing top performers
Developing leadersFacilitating a complex process
Improving collaboration and developing teamsImproving organizational adaptability and flexibility
Meeting high-performance goalsManaging a major change effort
Maintaining emotional controlDesigning and facilitating major meetings
Managing conflictsAdopting and transferring best practices
Reducing stressImproving customer service


Improving verbal and written communication effectiveness
Finding life/work balance
Improving processes that support collaboration, accountability, and decision-making by multiple stakeholders
Transitioning to a different job or retirement
"
The worldwide communications consulting that WBW & Associates conducted in North and South America, and Europe, was a precursor to the current Seagram global beverage/communication company. Your help was outstanding!"

Clyde C. Allen
Corporate Director,
External Affairs
Joseph E. Seagram and Sons, Inc.
"
WBW & Associates was critical to our development of approaches to improve cooperation and communication within Polaroid."

Joseph Parham
Executive Vice President,
Human Resources
Polaroid Corporation
WBW & Associates, LLC Interlocking Domains of Coaching & Consulting

Leadership EffectivenessTeam
Effectiveness
Organizational Effectiveness
Developing high executive capacityDeveloping unit & cross-functional teamsDeveloping high-performaning organizations
Developing high executive capacityCollaborationOrganizational assessment
Developing othersStrategic goal alignment Process facilitation
Building the organizationGoal achievementCulture change leadership
Strategic systems thinkingConflict resolutionOrganizational change management
Change leadershipGroup practicesStrategic change initiatives
Influence, alignment, and commitmentAccountabilityGlobal organization design
CollaborationDecision-makingOrganizational communication
Results orientationMeeting managementEfficiency and productivity improvement
Implementing business initiativesBoard governance
Customer focus
Effective Communication
Decision-making